CASE
StUDY

CACI CENTRE
CASE STUDY

Senseflow consistently outperforms obstacles. For CACI Center, we had to find solutions to reduce these skyrocketing advertising expenses. Finding the kind of content that DID NOT work for the brand was our first step. In order to determine what engaged the audience, we had to experiment with various creative styles and perspectives. And after further A/B testing, we had to discover that the real deal was to make sure, the brand CACI skyrocket social sites.

About CACI CENTRE

One of the innovators in Pakistan who introduced technology to the cosmetics industry is CACI Centre. The CACI Centre, which first gained notoriety for its enduringly well-liked non-surgical face and body lifts, now offers the newest anti-aging and rejuvenating treatments utilizing the best ingredients and cutting-edge technology. The treatments provided at the Center are designed to provide non-surgical or minimally invasive solutions to all of your beauty needs that may be completed during your lunch break.

CHAL
LANGE

Challenges

Thousands of firms with comparable services compete for consumers’ attention in the beauty and cosmetics sectors, which are crowded with them. While a brand like CACI could be considered a dermatological classic, it might also be seen as tradition-bound and open to competition from other service providers. In order to stay ahead of the competition in such a crowded field, encouraging experimentation is just as important to start-ups as it is to established brands.

We had to spread the right knowledge related to CACI and Dermatology to the users through social media platforms. And bring potential customers to them. A significant portion of female consumers seek to fashion stars and celebrities for dermatological ideas, as the abundance of dermatology and beauty media channels indicate. CACI’s clients were no exception. Many ladies desire to partake in attractive activities. We were certain that by drawing on CACI’s extensive network in the beauty industry, we could organize events that would evoke a comparable sense of glitz and exclusivity by promoting them on social platforms.

SOLUTIONS

SOCIAL MEDIA

High fashion and magnificence are the two main focuses of the CACI brand. We developed a new marketing strategy focused on providing visitors with a VIP experience in order to assist them. This comprised designs and artworks that caught people’s attention and conveyed the precise message that CACI intended its audience to understand. In order to give the consumers the sense of exclusivity and luxury they yearn for, we also carefully selected the captions and wording to communicate the message.

The process of optimization continued. We split-tested various sections of the posts and analysed the results to determine what was most effective. This involved testing various headlines, pictures, items, and other elements. Down conjunction with audience testing, we honed in on the perfect target market and provided them with the material they adored. As a result, the CACI conversion rate increased and merchandise was flying off the virtual shelves.